Do you live what you promise? Staff tell how your values show up day to day, customers how they experience your brand promise. They interpret their stories themselves with SenseMaker, and the patterns show where claim and everyday reality part ways.
A fit when
“Our values hang on the wall, but do we live them?”
Afterwards you know where your values are lived day to day and where they only hang on the wall.
Values are quickly put on a wall. Whether they are lived shows in ordinary decisions, especially when things get tight. The same goes for the promise your brand makes to the outside.
The check works internally, with your values and your people, and with your customers, on your brand promise. It is one product: you pick one side, or look at both.
How it works
We agree the question on a call and design a short SenseMaker collection around it. Participants tell of a moment when a value or a promise could be felt, or could not, and interpret it themselves on a few simple scales. The patterns across many stories show where claim and everyday reality match.
What you get
- The patterns: where your values hold day to day and where they do not
- How your promise lands with customers, in their own words
- If you ask both sides: where inside and outside match, and where they do not
- The stories behind every pattern