Good service is one thing. A space where your customers come together over the struggles they share is another: it strengthens your position as a company. We build it with your customers, one small format at a time, until your team takes over.
A fit when
“Our service is good, but our customers only ever talk to us, never to each other.”
Customers who know each other, help each other and have one more reason to stay with you.
A customer list is not a community. Whether your customers are businesses, developers or consumers, many of them run into the same hurdles, build the same workarounds and wonder if they are the only ones. What they have in common is you. That makes your company the natural place for them to meet.
Once they do, they learn from each other, and you hear first-hand where they get stuck. A competitor can copy what you offer, but not the relationships your customers have built through you.
How it works
On a call we agree which customers the community is for. Then we talk with them to find out which struggles they share and who among them already helps the others. With those people and someone from your team, we try a few small formats, such as a regular meetup, a peer circle, an online group or open office hours, and keep the ones your customers come back to. Nobody joins a community to be sold to, so the agenda is theirs.
What you get
- The struggles your customers share, in their own words
- Two or three small formats that have already run a few times
- Someone from your team who has run the formats with us, and a rhythm light enough to keep up without us
- A way for what the community talks about to reach your company