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Snake Oil

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Brown apothecary bottle with a cork; the label shows a grinning snake in a top hat and the words "Snake Oil", next to a green "100% Sugar Free" seal.

One bottle, every problem solved. Our snake oil guarantees growth, a roadmap that holds and a future that turns out exactly as planned. 100% sugar free.

A fit when

“You need certainty about the next five years by Friday.”

Afterwards the future feels safe. For about a week.

Works against uncertainty, market swings, missed quarterly targets and that uneasy feeling at the strategy offsite. One spoonful in the morning and your five-year plan comes true exactly as it says on slide 14.

What we promise

  • Predictable growth. Every quarter better than the last. Guaranteed.
  • A roadmap that holds. No market, competitor or pandemic will dare to deviate from it.
  • Forecasts to the decimal point. Revenue 2031: 14.7 million. We checked the maths.
  • Transformation in six weeks. Culture included.
  • 100% sugar free. That one is actually true.

The small print

The last promise is the only one we can keep. Everything else is like every forecast, business case and transformation plan: it rests on assumptions about a future that does not care about assumptions. Markets, people and organisations are complex systems. Anyone who guarantees how they will behave is selling you snake oil, however pretty the label.

The sellers are rarely dishonest. Mostly they believe it themselves. And we are happy to buy, because a certain future feels better than an open one.

What works instead

Make your assumptions visible before you build on them. Small experiments that are allowed to fail instead of one big bet. Notice early when something shifts, then change course. Less heroic, but it lasts longer than a week.

Reorders

Already got a bottle in the cupboard? A plan, a forecast, a business case that smells suspiciously good? Talk to us about your next batch order. We'll read the label together.