Your customers tell their own stories about working with you, collected and self-signified with SenseMaker. The patterns across hundreds of experiences show what they actually value and where it goes wrong, in their words, not a survey's.
Surveys ask customers the questions you already thought of. Narrative research asks them to tell a story about a real moment with you — and then to interpret that story themselves.
How it works
We agree the question on a call and design a short SenseMaker collection around it. Customers share an experience in their own words and place it on a few simple scales. Because they interpret their own story, the patterns are theirs, not ours.
What you get
- Hundreds of real customer experiences, searchable by pattern
- The clusters that matter: what delights, what frustrates, what surprises
- Concrete stories behind every pattern, ready to use in your next decision